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Klaviyo Sections: The What, Why, and How

email being cut in half by scissors

Today, we're taking a closer look at Klaviyo sections, a fairly new feature to Klaviyo’s email editor, but a feature that's been around for a while in other Email Service Providers. Klaviyo may be late to the party, but it's better late than never.

Sections are a great way to add some pizzazz to your emails, make your life easier, and keep things organized. But hold on – while Klaviyo sections bring a lot to the table, there’s a pesky caveat you should be aware of...

What Are Klaviyo Sections?

Imagine you’re building a house. You’ve got your foundation, walls, rooms, and roof, right? Klaviyo sections are kind of like that – they help you structure your email into neat, manageable parts. Sections allow you to add background images, colors, and specific styles to different parts of your email. Think of them as the design superheroes of your email templates.

Why Should You Use Klaviyo Sections?

Great question! Here are a few reasons why Klaviyo sections are worth using:

  • Background Image Magic 🖼️: Want a snazzy background image for a particular part of your email? Sections make that a breeze.
  • Structure Savvy 📐: Sections help you break down your email into clear, digestible chunks. It’s like having a roadmap for your readers.
  • Full-Width Background Colors 🌈: Ever wanted a section of your email to have a different background color that spans the entire width? Now you can!
  • Universal Content Fun 🔄: If you’re a fan of reusing content (who isn’t?), sections work perfectly with universal content, letting you copy-paste content across emails like a pro.

How to Add a Section to Your Email

Ready to add some sections to your emails? Here’s a quick step-by-step guide:

  • Step 1: Open your email template in the Klaviyo email editor.
  • Step 2: On the left-hand Content sidebar, drag a Section block into your email.
  • Step 3: Drag and drop content blocks into your new section, or add a Columns block if you want to change the layout of your section.
  • Step 4: Style the section by adding background images, colors, and padding.
  • Step 5: Repeat as needed.

The Downside: Clipping Calamity

Alright, it’s not all sunshine and rainbows. There’s a bit of a downside – sections add kilobytes to your email. Each section adds about 5KB, which doesn’t seem like a lot, but it can add up if you're using a lot of sections. The more KBs you add, the bulkier your email becomes, and bulky emails are more prone to clipping in inboxes (hello, Gmail). This means your beautifully crafted message might not be fully visible unless the reader clicks to expand. Bummer, right?

Tips for Using Klaviyo Sections Like a Pro

Here are some top tips to keep your emails looking sharp without tipping into clipping territory:

  • Stick to Three Sections: Keep it simple with a max of three sections – header, body, and footer. This keeps things clean and organized without going overboard.
  • Ditch Unnecessary Sections: If a section doesn’t have unique styling, get rid of it! Move the content into your main section. Less clutter, more clarity.
  • One-Section Wonders: Using just one section for your entire email is totally fine. It’s actually a smart move to minimize the risk of clipping.

And there you have it – the lowdown on Klaviyo sections! Whether you’re a seasoned email marketing guru or just starting out, sections can help you create eye-catching, well-structured emails that stand out in the inbox. Just remember to keep an eye on that email size to avoid the dreaded clipping.

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