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The Happy Birthday Email Flow: Making Your Customers’ Special Day Even Better

happy birthday email with birthday related icons

Ever thought about surprising your customers with a little something on their birthday? Enter the magic of happy birthday email flows! These automated gems send a celebratory email to your subscribers on their special day, wishing them a happy birthday and maybe even offering a sweet treat. Let’s get stuck in and see how they can sprinkle some extra joy (and revenue) into your marketing strategy!

What’s a Happy Birthday Email Flow?

Imagine it’s your birthday, and amid the flood of Facebook notifications and text messages, you get an email from your favorite brand wishing you a happy birthday. It feels pretty good, right? That’s the essence of a happy birthday email flow—an automated email sent on the day of the recipient's birthday to make them feel special and valued. 🎂✨

Getting Started with Your Happy Birthday Flow

Before you start sending out birthday cheer, there are a couple of things you’ll need:

  • Collect Birthday Data: You need to know when your subscribers’ birthdays are. This means asking for this info when they sign up or through a follow-up email.
  • Email Marketing Platform: Use a platform that allows for date-triggered flows, like Klaviyo or Omnisend. The majority of email platforms offer date-triggered flows but check that yours does before getting started.

The Birthday Basics

Alright, so you’ve got the data and the tools. Now, what do you say in your happy birthday email? Here are the basics:

  • Warm Wishes: Start with a heartfelt birthday message. Something simple like, “Happy Birthday, [First Name]! We hope your day is as wonderful as you are!” sets the tone.
  • Personal Touch: Use their first name in the subject line and email copy. It feels more genuine and personal.
  • Birthday Treat: Offer something special, like a discount code or free shipping. It’s a great way to say, “We’re thinking of you,” and incentivize a purchase.

To Treat or Not to Treat?

Spoiler alert: always treat! 🎁 Giving a birthday treat is a great way to show appreciation. Here are some treats that you can offer:

  • A Discount Code: A percentage off their next purchase.
  • Free Shipping On Their Next Order: Always a winner.
  • An Exclusive Offer: Something unique they don’t normally get.
  • A Freebie: If you're feeling really generous.

Timing is Everything

When should you send this delightful email? While some brands opt for sending birthday emails in the month or week of the recipient’s birthday, I suggest you send it on their actual birthday. It’s more personal and feels like a timely celebration.

Do Customers Like Birthday Emails?

Short answer: Yes! People love feeling special on their birthday, and a well-timed, thoughtful email can really make their day. Plus, who doesn’t love a birthday treat?

Effectiveness of Birthday Emails

Birthday emails are not just feel-good; they’re effective. They tend to have high open and click rates, and they can drive significant revenue. In fact, some studies show that birthday emails can generate up to 342% more revenue per email than regular promotional emails. That’s a pretty solid ROI!

Despite their effectiveness, birthday flows are often overlooked as they can be a bit tricky to set up, and some brands struggle with collecting birthday data. But trust us, the effort is worth it!

Tips for a Successful Birthday Email

Here are some tips to make sure you nail your happy birthday email:

  • Use Their First Name: Personalize the subject line and email copy with the recipient's first name.
  • Offer a Special Treat: Give them something unique that you don’t normally offer.
  • Personalized Discount: Tailor the discount to something they’ve purchased before, or a product they buy often.
  • Send Early: Aim to have your email land in their inbox early in the morning. If you time it right you could be the first one to wish them a happy birthday - bonus points? We think so!
  • Send on Their Birthday: Make sure the email arrives on their actual birthday.
  • Filter Your Flow: Avoid sending to unengaged subscribers. No matter what your birthday treat is, unengaged subscribers are unlikely to take advantage of it. 

The Birthday Boost

Happy birthday emails are a fantastic way to engage with your customers, make them feel special, and boost your revenue. While they can be a bit challenging to set up, especially when it comes to collecting birthday data, the rewards are well worth the effort. So, don’t overlook this powerful email. Start planning your birthday email flow today, and remember, a little birthday cheer can go a long way!

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