So, you've just signed up for Klaviyo, huh? Congrats! Now you're staring at that dashboard thinking, "Okay, what now?" Trust me, you're not alone. Every new Klaviyo user hits this point. You know you need to set up flows, but figuring out where to start can feel like trying to cook a gourmet meal with a can opener. Fear not, my friend. This post is your trusty recipe card, guiding you through the three essential Klaviyo flows you need to build: Abandoned Cart, Welcome Series, and Customer Winback. Let's get cooking!
1. Klaviyo Abandoned Cart Flow
What It Is:
This flow triggers when a customer adds items to their cart and begins the checkout process but doesn’t complete the purchase. It nudges them to return and finish what they started.
Klaviyo Event Trigger:
Started Checkout/Checkout Started
Email #1 Content Suggestions:
- Subject Line: "Oops, did you forget something?"
- Content: A casual reminder that they left items in their cart. Include a picture of the products and a clear call-to-action (CTA) to complete their purchase.
- Tip: Add a sense of urgency by mentioning limited stock.
Email #2 Content Suggestions:
- Subject Line: "Your cart misses you!"
- Content: Emphasize the benefits of the products they left behind. Use customer reviews or ratings to build trust.
- Tip: Offer a discount code, but don't go overboard—a 10% code works well.
Email #3 Content Suggestions:
- Subject Line: "Last chance to save your cart!"
- Content: This is the final call. Highlight the discount and remind them their cart is about to expire.
- Tip: Offer a slightly better discount than the previous email.
Abandoned Cart Bonus Tips:
- Personalize: Use the customer's name in your email copy and include the cart product details in all three emails.
- Timing: Space the emails a few days apart, but not too far to lose their interest.
- Test: Experiment with abandoned cart subject lines and discounts to see what works best.
2. Klaviyo Welcome Series
What It Is:
The Welcome Series is your brand's grand entrance. It's the first interaction a new subscriber has with your business. When someone signs up for your email list, this flow sends them a series of emails that introduces your brand, showcases your best products, and ideally offers a sweet discount.
Klaviyo Event Trigger:
Subscribed To List (the list linked to your website popup)
Email #1 Content Suggestions:
- Subject Line: "Welcome to [Your Brand Name]!"
- Content: Introduce your brand, tell your story, and set expectations. Include a discount code as a thank you for subscribing.
- Tip: Use a friendly, conversational tone.
Email #2 Content Suggestions:
- Subject Line: "Get to know our bestsellers"
- Content: Highlight your top products with beautiful images and brief descriptions. Include 'Shop Now' links for each product.
- Tip: Incorporate social proof, like reviews or customer photos.
Email #3 Content Suggestions:
- Subject Line: "How we do things differently"
- Content: Explain what sets your brand apart. This could be your unique process, ethical sourcing, or standout customer service.
- Tip: Include a testimonial or success story.
Welcome Series Bonus Tips:
- Stand Out: Don't be afraid to add a little humor to your emails; a dash of wit can go a long way.
- Engagement: Encourage new subscribers to follow you on social media or join a loyalty program.
- Segmentation: Tailor content based on how they signed up (e.g., through a specific campaign or product page).
3. Klaviyo Customer Winback
What It Is:
This flow targets customers who haven't shopped with you in a while. It's a gentle prod to remind them why they loved you in the first place.
Klaviyo Event Trigger:
Fulfilled Order
Email #1 Content Suggestions:
- Subject Line: "We miss you!"
- Content: Acknowledge that it's been a while and remind them of the benefits of your products or services.
- Tip: Offer an incentive to return, like a discount or special offer.
Email #2 Content Suggestions:
- Subject Line: "Come back and see what's new!"
- Content: Showcase new arrivals or trending products since their last purchase.
- Tip: Include personalized product recommendations based on their past purchases.
Email #3 Content Suggestions:
- Subject Line: "Just for you: An exclusive offer"
- Content: Present an irresistible offer, like a significant discount or a free gift with their next purchase.
- Tip: Make the offer time-sensitive to encourage immediate action.
Customer Winback Bonus Tips:
- Personalization: Reference their past purchases to make the emails feel tailored.
- Timing: Identify the optimal lapse period (e.g., 3 months since the last purchase) to trigger the flow.
- Re-engagement: If the customer doesn’t respond after this series, consider moving them to a sunset flow.
Forming Your Foundation
Setting up these three essential flows—Abandoned Cart, Welcome Series, and Customer Winback—will set a solid foundation for your Klaviyo email marketing. These flows not only keep your brand top of mind but also help turn potential sales into actual sales, new subscribers into loyal customers, and lapsed customers into active ones.
0 Comments